Louis Vuitton has revealed its new spring-summer 2025 campaign featuring its house ambassador Saoirse Ronan depicted as contemporary portrait within the paintings of French conceptual artist Laurent Grasso. Shot by Steven Meisel, the campaign follows artistic director of women’s collections Nicolas Ghesquière’s latest runway collection, which closed with three looks which also integrated Grasso’s landscapes and featured floating spheres and fiery torches.
The latest campaign also features Lisa, a member of the South Korean girl group, Blackpink, whose solo single, ‘Money,’ was the first K-pop solo single to reach one billion streams on Spotify and who is currently the most-followed K-pop artist on Instagram. Lisa is also about to make her acting debut in the third season of The White Lotus, set in Thailand. The campaign also features three new artworks by Laurent Grasso from his series Studies into the Past.
Four-time Oscar nominee Saoirse Ronan was announced as a new face of Louis Vuitton in February 2024, joining other named ambassadors including Zendaya, Stray Kids’ Felix and BTS’ J-Hope. At just 30, Ronan has been acting for the past two decades and has been lauded for her work in films such as Little Women, Lady Bird, Brooklyn, and Atonement, among others. She has been cited by The New York Times as of the greatest actors of the 21st century.
She most recently starred in Steve McQueen’s historical drama, Blitz, and in The Outrun, based on the bestselling memoir by Amy Liptrot, which she also produced.